From the start, Triptych works with you to learn about the "who", "what", "where" and "why" of your project. We identify the target audience, the competition and positioning messages; establish communication objectives such as the project scope, guidelines, budget, and deadlines; and agree on a strategy and the results.
{Research} Step Two
During the research phase, Triptych investigates the positioning of your services or product with that of your competition. This involves researching written information such as web sites, annuals, press releases, reviews and/or articles, as well as reviewing the visual positioning of your work compared to the competition.
{Explore} Step Three
Triptych begins exploring different visual solutions based on the information gained from the earlier steps. Elements such as typeface, color palette, imagery, illustration and/or brand criteria are evaluated.
{Present} Step Four
Triptych prepares an agreed number of artistic concepts (usually this is 3-5 visual directions). Triptych provides detailed explanations of each concept and seeks your response to ensure that the concept achieves your intended goal.
{Refine} Step Five
Based on your feedback and direction, Triptych implements successive iterations until the design is ready for final approval.
{Deliver} Step Six
After receiving final approval, Triptych takes the project into production. After production is complete, Triptych provides you with all the necessary files, templates, style guidelines, and/or style sheets.
